Big data is a buzzword used to describe structured and unstructured data that is so complex it is difficult to process using traditional database and software techniques.
Big Data can be characterised by 3 Vs:
Volume, Variety and Velocity.
Big data is particularly a problem in business analytics because standard tools and procedures are not designed to search and analyse massive datasets.
However, big data, when captured, formatted, manipulated, stored, and analysed in the correct manner, can help a business to gain useful new insights, increase revenues, get or retain customers, and improve operations.